Disease Area Strategies

Create new understandings of target conditions

• Undertake a comprehensive literature review
• Consult with international clinical opinion
• Facilitate focus groups
• Create business models
• Produce client reports

Case History

There was a need to understand the nature of Ocular Discomfort and the major issues that would need to be addressed to ensure the successful development of new pharmaceutical treatments. A disease area strategy was developed for the client after consultation with leading expert opinion across the world. This consultation process first postulated a new definition of Dry Eye which preceded the publication, by experts involved in the programme.