Premark Services Ltd

Market Focused Product Development ProcessDisease Area Strategies

Create new understandings of target conditions

  • Undertake a comprehensive literature review
  • Consult with international clinical opinion
  • Facilitate focus groups
  • Create business models
  • Produce client reports

Case History

There was a need to understand the nature of Ocular Discomfort and the major issues that would need to be addressed to ensure the successful development of new pharmaceutical treatments. A disease area strategy was developed for the client after consultation with leading expert opinion across the world. This consultation process first postulated a new definition of Dry Eye which preceded the publication, by experts involved in the programme.

References
Boudouin C. A new approach for better comprehension of diseases of the ocular surface. J Fr Ophtalmol. 2007; 30(3):239-46 (article in French)

Subcommittee of the Dews International Dry Eye Workshop. Definition and Classification of Dry Eye Disease: Report of the Definition and Classification Subcommittee of the International Dry Eye Workshop. The Ocular Surface. 2007; 5(2): 75-92