Premark Services Ltd
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Applied Epidemiology Service

Create product opportunities through a greater understanding of sufferer needs

  • Determine the current state of disease understanding
    • Full analysis of all available data to gain an in depth understanding of the condition
    • Consultation with experts
  • Design and implement research to understand the sufferer condition
  • Analyse data to drive the clients product development strategy
  • Work with clinical experts to publish the results
    • Assist in the creation of educational programmes
    • Implement strategies to enhance payer value
Marketing Focused Product Development Process - Stage 2

 

References
Picchietti D, Allen R, Walters A, Davidson J, Myers A & Ferini-Strambi. Restless Legs Syndrome: Prevalence and Impact in Children and Adolescents The Peds REST Study. 2007; 120:253-266

Allen R, Walters A, Montplaisir, Hening W, Myers A, Bell T & Ferini-Strambi L. Restless Legs Syndrome Prevalence and Impact; REST General Population Study. 2005; 156:1286-1292

Hening W, Walters A, Allen R, Montplaisir J, Myers A & Ferini-Strambi L. Impact, diagnosis and treatment of restless legs syndrome (RLS) in a primary care population: the REST (RLS epidemiology, symptoms and treatment) primary care study. Sleep Medicine. 2004; 5; 237-246