Premark Services Ltd
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Decision Modeling and StatisticsDetermining Payer Value

Build payer value into a product before the final product profile is established by phase III clinical studies

  • Define the unmet need across all patients or patient sub-types
  • Determine the “added value” the product brings to patients
  • Test the “added value” by consulting with strategic payers
  • Finalise phase III endpoints to maximise payer value